Taylor Swift: Ticketmaster fiasco ‘excruciating for me’

Taylor Swift: Ticketmaster fiasco ‘excruciating for me’

Taylor Swift: Ticketmaster
Taylor Swift: Ticketmaster

 

As many fans were unable to purchase tickets for her upcoming tour on Ticketmaster this week, Taylor Swift addressed the situation on Friday.

Swift posted on Instagram on Friday, “It goes without saying that I’m tremendously protective of my fans. It’s really tough for me to put these relationships and allegiances in the hands of a stranger, and it’s agonising for me to stand by helplessly as mistakes are made.

Swift cited a “multitude of reasons why folks had such a hard time” purchasing tickets as justification for her criticism of Ticketmaster.

I won’t excuse anyone, the singer stated, “since we repeatedly questioned them if they could handle this kind of demand and we were promised they could. “It’s actually remarkable that 2.4 million people were able to get tickets, but it also irritates me because many of them feel like they had to survive many bear assaults in order to get them.”

Taylor Swift
Taylor Swift

 

Swift continued by saying she would look into “how this scenario might be rectified going forward.”

Sales for the singer’s upcoming Eras Tour started on Tuesday, but the high demand clogged the ticketing website and enraged fans who couldn’t get seats. Customers who possessed pre-sale codes for verified fans complained that Ticketmaster would not load and that this prevented them from accessing tickets.

The general public’s sale, which was slated to start on Friday, was canceled, according to Ticketmaster, on account of “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand,” the company reported on Thursday.

Swift continued, “To those who didn’t get tickets, all I can say is that my hope is to give us more chances to get together and sing these songs.

 

 

Anti-hero behavior

Anti-hero behavior
Anti-hero behavior

 

The problems for Ticketmaster began on Tuesday when the site’s presale for “verified fans” went live. This was done as a measure to get rid of bots that distribute presale codes to people.

The “verified fan” platform was developed in 2017 to assist Ticketmaster in handling times of high demand, but it quickly ran into trouble when more than 3.5 million people pre-registered to be a Swift “verified fan.” According to Ticketmaster, that is the biggest registration in the history of the company.

The business stated on Thursday in a blog post that has since been removed that “working with ‘Verified Fan’ invite codes has worked in the past as we’ve been able to regulate the volume coming into the site to purchase for tickets.” But this time, a staggering number of bot attacks and fans without invite codes caused our site to see record-breaking traffic.

It “normally takes us roughly an hour to sell through a stadium show,” according to Ticketmaster, but the website delayed certain sales while slowing others in order to “stabilise the systems.” That stopped everything in its tracks.

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